There is a shift underway in the B2B buying cycle as consumers are increasingly digital. How will you adapt to meet these new demands? Visit our blog to learn how to connect with new digital customers! There is a shift underway in the B2B buying cycle as consumers are increasingly digital. Here are some powerful stats to consider: 89% of B2B purchasers use the internet to research their buying decisions. B2B research is self-directed as […]

Learn how the new digital buying cycling requires B2B marketers to think differently and how a website can fuel the sales process by incorporating digital sales accelerators. Make Your Website a Digital Sales Accelerator In a previous post, B2B Lead Generation and The Sales Engine: The Pathway to Predictable Sales Growth, we discussed the components of the sales engine and how one client is successfully providing actionable lead generation to its independent rep partners. In […]