Articles - The Halpin Group Blog


Make Your Website a Digital Sales Accelerator

Learn how the new digital buying cycling requires B2B marketers to think differently and how a website can fuel the sales process by incorporating digital sales accelerators. Make Your Website a Digital Sales Accelerator In a previous post, B2B Lead Generation and The Sales Engine: The Pathway to Predictable Sales Growth, we discussed the components […]

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The Greatest Sales Tool Ever!

Listening is most effective when a salesperson directs the conversation by asking good questions and allowing the customer to share information uninterrupted. Learn more today! Part 1 – Directed Conversations & Active Listening As a sales professional, my biggest pet peeve is salespeople that don’t listen. Experience has shown me that many salespeople view customer […]

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Transfer Tribal Knowledge to Drive Productivity

During my interactions with industrial clients, it’s common to see organizational constraints. This is where my expertise can help you succeed. Learn more today! Most of my clients are industrial distributors, manufacturers and service-based organizations in the B2B marketplace. Across the board, I’ve found that most companies have finite, technical knowledge residing with an individual […]

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